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KMID : 0613620120320030353
Health Social Welfare Review
2012 Volume.32 No. 3 p.353 ~ p.390
A Methodology Study on Effective Communication System Development Between Medical Provider and Patient
Park Hwa-Gyoo

Abstract
Communication concerns in medical organization have been a front burner issue. Effective medical care depends upon effective communication between medical providers and patients. Communication errors can lead to improper diagnosis and delayed or improper medical treatments. Despite previous efforts taken to address these needs, most of medical organizations still face increasing challenges to meet the communication needs in the diversified patient groups. Against this backdrop, the author proposed and implemented clinical communication-driven patient relationship management (CC-PRM) system to help providers meet these challenges. CC-PRM enhances medical staffs making personalized information, contents, and methods to assist patients with medical communication improficiency. It also provides a synchronizing required timely knowledge for patients. Based on the system implementation, a simulation assessment of CC-PRM was performed using system dynamics for validating the efficiency and effectiveness. The findings and implications are expected to help healthcare organizations to adopt their competitive CC-PRM strategies.
KEYWORD
Modeling, Patient, Medical Organization, Communication, Relationship Management
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